On Thursday, December 5, 2024, at CUE Hotel in Podgorica, an event took place that combined a B2B presentation with a culinary experience, centered on promoting European canned peaches from Greece as part of a regional campaign.
The event began with an opening speech from the representative of the importing company for Montenegro, emphasizing the product's significance and the support provided by the European Union through the Enjoy from Europe program. This program was highlighted as a valuable platform for connecting producers from Greece and the region through innovative approaches to product utilization.
A representative from the Greek Embassy in Montenegro attended, underlining the importance of economic cooperation between the two countries and the value of international initiatives like this one.
The presentation segment included insights into the project and campaign strategy, as well as an overview of the production process by representatives of the manufacturer. They emphasized the high quality and competitive edge of the product.
An nutritional specialist provided a detailed analysis of the nutritional value and health benefits of Greek peaches, showcasing their role in supporting a balanced and healthy diet.
The culinary portion of the program featured a demonstration by a skilled chef who prepared a light dessert using the canned peaches. The dish showcased the product's versatility and delighted attendees with its simplicity and flavor, offering practical inspiration for modern culinary applications.
